BizReport : June 27, 2011 Archive

June 27, 2011 Archive

Ecommerce | June 27, 2011

Consumers delay back-to-school spending, banking on last-minute offers

Many consumers intend to do their back-to-school shopping even later this year than they did in 2010. Why? They're hoping to take advantage of last-minute deals online, according to shopping website PriceGrabber. >>

Email Marketing | June 27, 2011

New tool enables email list-building via SMS text message

Growing email subscriber lists is a priority for many businesses, big and small. A new tool just released by Constant Contact enables potential subscribers to join email lists even when they're on-the-go via SMS text message. >>

Advertising | June 27, 2011

CRUNCH offers individualized targeting options

A new release from ChoiceStream may give online advertisers a bit more sway with consumers. Using behavior data, the CRUNCH platform targets to the individual level so that messages have higher engagement rates. The platform create customized segments to help brands better engage consumers, ensuring that click-thrus and conversion rates are optimized. >>

Loyalty Marketing | June 27, 2011

4 Questions with Clovr's Tom Burgess

Card-linked offers aren't new to the loyalty marketing space, but online and social marketing may give these options more play with consumers who are crunched for both time and money. The Clovr platform is one option for brands; it converts banner and mobile, text and video ads into card-linked offers for brands. >>

Search Marketing | June 27, 2011

Google increases AdWords reach with 'interest categories'

After two years in closed beta testing Google has finally rolled out a service that enables advertisers to target consumers in search based on their previous behaviour and search history. >>

Social Marketing | June 27, 2011

Tool monitors socnets, offers insight

Monitoring the social space is one step easier now that a new tool from General Sentiment is out. Called Media Measurement Dashboard 2.0, the tool helps brands by monitoring social conversations to determine how consumers feel about certain topics. That, in turn, can let brands know how consumers feel about their upcoming products or projects. >>