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June 27, 2011 Archive
Ecommerce | June 27, 2011
Many consumers intend to do their back-to-school shopping even later this year than they did in 2010. Why? They're hoping to take advantage of last-minute deals online, according to shopping website PriceGrabber. >>
Email Marketing | June 27, 2011
Growing email subscriber lists is a priority for many businesses, big and small. A new tool just released by Constant Contact enables potential subscribers to join email lists even when they're on-the-go via SMS text message. >>
Advertising | June 27, 2011
A new release from ChoiceStream may give online advertisers a bit more sway with consumers. Using behavior data, the CRUNCH platform targets to the individual level so that messages have higher engagement rates. The platform create customized segments to help brands better engage consumers, ensuring that click-thrus and conversion rates are optimized. >>
Loyalty Marketing | June 27, 2011
Card-linked offers aren't new to the loyalty marketing space, but online and social marketing may give these options more play with consumers who are crunched for both time and money. The Clovr platform is one option for brands; it converts banner and mobile, text and video ads into card-linked offers for brands. >>
Search Marketing | June 27, 2011
After two years in closed beta testing Google has finally rolled out a service that enables advertisers to target consumers in search based on their previous behaviour and search history. >>
Social Marketing | June 27, 2011
Monitoring the social space is one step easier now that a new tool from General Sentiment is out. Called Media Measurement Dashboard 2.0, the tool helps brands by monitoring social conversations to determine how consumers feel about certain topics. That, in turn, can let brands know how consumers feel about their upcoming products or projects. >>
- Survey: Friends, not search, pushing mobile video
- Release leaves power of the brand with the brand
- Pinterest improves product engagement with Rich Pins
- ONS data reveals the U.K.'s 7.1 million disconnected
- Twitter launches lead generation tool
- uTest's Apphance shows 10 times more sessions
- New social network to connection non-corp types
- Elance: Remote hiring sees 60% jump
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