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BizReport : June 24, 2011 Archive

June 24, 2011 Archive

Mobile Marketing | June 24, 2011

20M mobile gamers and climbing, says MocoSpace

Mobile gaming continues to push the limits, especially via browser. MocoSpace says their platform has surpassed the 20 million member mark. That number may not seem huge, but nearly accounts for one-third of the smartphone user base as defined by comScore. The MocoSpace platform, which releases four new games today, is the largest mobile entertainment destination; those members play mobile social games more than 1 million hours per day collectively. >>

Email Marketing | June 24, 2011

1 in 5 emails read on mobile - are your comms compatible?

Back in 2009, when the mobile market looked very different from today, mobile email clients accounted for just 4.16% of activity tracked by Sydney-based email marketing firm Campaign Monitor most of which (95%) was iPhone-based. Boy have times changed. >>

Social Marketing | June 24, 2011

Break open the Grecian 2000 - Facebook's going grey

It seems you're just as likely to Poke a granny as you are a graduate on Facebook these days. A new report from the Pew Research Center reveals the average age of an American social network user has risen 5 years in the last 24 months. >>

Advertising | June 24, 2011

How social insights are changing social marketing

Being is the social space is no longer enough. Although having a social profile is important for brands, the real value of social networking is in the analysis of social conversation, and many brands aren't getting enough analysis. Rather than looking to profile or product 'Likes', experts believe brands need to analyze entire conversations, retweets, shares and the like to determine how a campaign is faring. >>



Ecommerce | June 24, 2011

How registry sites are helping luxury brands

With billions spent online each year and with consumers doing product research online before buying in-store, retail brands are finding a lot to talk about in the ecommerce space. But many may be dwarfed by the size of online giants including Amazon and Ebay or brick-and-mortar stores with a huge online presence like Walmart or Target. One expert believes registry sites are an option that more retail brands, especially luxury brands, should look into. >>