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BizReport : June 23, 2011 Archive

June 23, 2011 Archive

Social Marketing | June 23, 2011

Hitwise latest to find value of a Facebook fan

Marketers desperate to justify budgets and prove the effectiveness of social media strategies may be interested in some new data released by Hitwise's Robin Goad who believes he has determined the value of a Facebook fan in terms of traffic to a retailer's website. >>

Social Marketing | June 23, 2011

Reevoo: Today's purchase process "almost entirely social"

Less than a quarter of consumers surveyed by Reevoo believed their purchase decisions were influenced by advertising. Instead, the vast majority refer to friends, family, and even complete strangers on their social networks and review sites to aid them in making a decision. >>

Social Marketing | June 23, 2011

New Facebook "Comment" ad unit launched

This latest ad unit, dubbed the "Comment" ad unit, is the eighth to be made available on Facebook. Designed by Leo Burnett to be truly social, the ad encourages conversations around whatever content or questions a brand decisions to pose. >>

Social Marketing | June 23, 2011

Study finds men better networkers than women

Women may be more prevalent on most social networks, but when it comes to actually networking for their job or business, men are better. New research from job-networking hub LinkedIn shows that men are the savvier networkers when it comes to making employment or job-related contacts. >>



Advertising | June 23, 2011

Study: Packaged messages more engaging to consumers

During the planning stages of that next video campaign, brands may want to give more thought to the packaging of the message and how it is delivered. A new report from Synaptic Digital and Kantar Video finds that consumers have a better perception of packaged ads; they also found that men and woman are consuming video content differently. >>

Blogs & Content | June 23, 2011

Study: Advertisers must adjust to tablet phenomena

Tablets are muddying the waters not just for mobile advertisers but for advertisers across the online space. As more consumers convert or add tablets to their connectivity, they are turning to those devices for more than anyone expected. New research from the Online Publishers Association (OPA) finds that tablet users prefer to use tablets for most activities. >>