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BizReport : June 17, 2011 Archive

June 17, 2011 Archive

Mobile Marketing | June 17, 2011

UK's leading mobile networks form m-commerce joint venture

The UK's leading mobile networks have announced they are teaming up to create a venture company that will provide mobile wallet technology that will "unlock the true potential of commerce in the wire-free world". >>

Advertising | June 17, 2011

What's driving online ad growth?

2011 is looking like a banner year for online advertisers, even as we hit the half-way mark. The key to spending increases is that it isn't just advertisers who are doing it. Consumers are spending more time and money online - they are shopping, researching purchases, playing games, interacting on social networks and consuming content. >>

Advertising | June 17, 2011

For a cause: How workplace campaigns can benefit brands

When brands partner with a cause, many times they are shooting for unknown-to-them or past customers to engage through giving. But these brands may be missing out by not including one key element: the workplace campaign. >>

Ecommerce | June 17, 2011

15% of UK consumers prompted to purchase via ads on socnets

Social sites are increasingly being used by consumers in the purchase process - especially via mobile. New research from eDigitalRsearch and the IMRG reveals that almost half of smartphone users have used social sites to browse and research products. >>



Advertising | June 17, 2011

Online ad spending up, venture capitalists look for next big thing

With Q1 numbers in and showing strong growth in online advertising, and as consumers continue to log on and stay online longer, venture capitalists are taking more interest in the online space. This week, funding rounds have been announced for players in online advertising and targeting as well as the hot gaming segment. >>