BizReport : June 15, 2011 Archive

June 15, 2011 Archive

Advertising | June 15, 2011

Most daily deal buyers don't come back

Less than half of businesses who have run daily deal promotions with the likes of Groupon and LivingSocial plan to do so again according to new research by Rice University that uncovered a number of red flags regarding the industry as a whole. >>

Email Marketing | June 15, 2011

StrongMail study finds life events engage consumers

Sending email campaigns to consumers who have abandoned shopping carts or purchased products in the past is great, but a new report from StrongMail finds that campaigns triggered by life events - adding a family member, a move, new job or significant birthday - may outperform other types of email marketing. >>

Research | June 15, 2011

CEOs think marketers too "fluffy" and not business-minded

Marketers may feel their cutting-edge creative campaigns and strategies are working, but CEOs are skeptical of their business credibility and ability to focus on the bottom line. >>

Ecommerce | June 15, 2011

Social Commerce: What etailers can expect

Social commerce is becoming a buzz term in 2011 as etailers and brands look for ways to increase engagement with busy and increasingly mobile consumers. With shoppers logging on to the mobile web to check everything from news headlines to price comparisons, many brands are pushing into the social space, hoping to engage consumers in one of the biggest hotspots in the online and mobile spaces. >>

Advertising | June 15, 2011

Study: Display ads responsible for 44% of Q1 transactions

Display is coming up strong in the first half of 2011, despite trends that show more thought and creativity placed in newer formats like video. According to new data from C3 Metrics, display ads accounted for 44% of advertisers' attributed tranactions in Q1 2011. Basically, that means that display ads pushed about half of consumers into the purchase funnel. >>