News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
1 in 5 emails read on mobile - are your comms compatible?
Back in 2009, when the mobile market looked very different from today, mobile email clients accounted for just 4.16% of activity tracked by Sydney-based email marketing firm Campaign Monitor most of which (95%) was iPhone-based. Boy have times changed.
New data released by Campaign Monitor show a phenomenal rise in mobile email over the last two years. Today one in five emails is read on a mobile device and that can only continue to rise as more people pack the power of a smartphone in their pockets.
Has this up-tick in mobile email use had an effect on the use of desktop client email such as Outlook and Apple Mail? Oh yes. All told they've lost 11% in the last two years. Web-based market share, however, has remained stable over the same period losing just 4% of the market.
The question for marketers is, are you ensuring your emails are designed to render well across not only desktop clients and web-based platforms but also on a variety of mobile devices? Do you know which mobile operating systems block images or support preview text? Does your design work on a small screen? Have you accommodated fat fingers?
"For the last five or so years, email design has really been all about "close enough". With email clients like Lotus Notes and Outlook 2007, pixel perfection has been more or less a pipe dream. You get your template looking close enough across all the big email clients, and walk away somewhat satisfied (satisfied, but with a bad taste in your mouth)," writes Campaign Monitor's David Greiner on the company blog.
"The good news is that all smartphone email clients have great CSS support, far superior to many desktop clients. Your design will work in them. The question you have to ask yourself--is that good enough? "
Email analytics firm Litmus have recently posted a nifty quick reference chart to help ascertain mobile email compatibility.
- Top 3 social trends to watch in 2015
- Why clicks will regain importance in 2015
- Security concerns cause 23% of consumers to shop less online
- Mobile and online key resource for last-minute Christmas shoppers
- Third of consumers never pay full price online
- Online cash register bells will continue ringing on Christmas Day and Boxing Day
- Experts: App usage will change in 2015
- How data will influence 2015
Featured White Papers
- No Longer a Necessary Evil: How Modern CRM Empowers Sales
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to...
- 7 Myths About Online Reviews
When it comes to building and maintaining trust in your brand, online reviews are an extremely valuable addition to your...
- Targeting (That's on target)
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When,...
- Leveraging Facebook to Improve ROI on Brand Sites
Rather than deserting your brand site for a Facebook Fan Page, the best digital marketing strategies incorporate a Facebook presence...