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BizReport : June 1, 2011 Archive

June 1, 2011 Archive

Social Marketing | June 01, 2011

All eyes on Oregon as Google Offers goes live

Today's the day that Google begins testing its Offers service that delivers local bargains to smartphone "wallets", starting with a cafe in Portland, Oregon. >>

Social Marketing | June 01, 2011

Twitter Follow button launched

Following in the footsteps of Facebook's Like button and Google's +1, Twitter this week announced it is rolling out a Follow button. >>

Social Marketing | June 01, 2011

Only 4% of Americans under 50 not on Facebook

If you're an American aged over 12 and under 50 then you're probably on Facebook. If not, you're in a minority of just 4%. >>

Ecommerce | June 01, 2011

Platform offers new twist on daily deals

Retailers across the online space are becoming familiar with daily deals. From mega-sites like Groupon to smaller couponing hubs, consumers are going crazy for daily deal options. The problem, is that deals must be relevant for consumers to become repeat shoppers rather than one-time buyers. A new platform may change that for retailers in three Canadian cities by offering localized deals to in-market consumers. >>

Advertising | June 01, 2011

Metrics find video ad formats performing well

For the fifth straight month, video advertising formats are performing near the top of the advertising list. According to new numbers from Unicast the first quarter of 2011 found in-stream video the top ad format with high interaction rates and viewing time. >>

Research | June 01, 2011

Report: Dads may be surprised this Father's Day

When it comes to parental holidays, father's often feel like the forgotten parents. With so much time spent on Mother's Day - from cards and flowers to meals out and actual excursions, Dad's are sometimes underwhelmed with a new tie or hammock. Not so this year, according to one forecast. According to the National Retail Federation, Dad may be pleasantly surprised this Father's Day. >>