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BizReport : Ecommerce archives : May 23, 2011

What social strategy can do for your ecommerce hub

Ecommerce is hot. According to comScore, more than $35 billion was spent online in Q1 alone. A new release from SortPrice may help online retailers better connect with in-market consumers by offering access to the social space as well.

by Kristina Knight

The new additions give online merchants the ability to create customized social options with Facebook to help create a more cohesive feel between an online store and a social presence. From customized banners and custom categories to moving store components, merchants have the ability to feature products and information seamlessly.

"Besides the customizations, we've also added a feature that allows merchants to list two products from their Facebook store side by side and solicit feedback from their followers on which one they prefer or would rather buy," said Doron Simovitch, SortPrice Co-Founder and CEO. "This brings all the fun of traditional comparison shopping right to a merchant's Facebook Page and encourages feedback from their Facebook fans."

Merchants can also track 'Likes' to get a better feel for how consumers are interacting with the space. Social shopping, says Simovitch, is rapidly expanding with both consumers and merchants.

"The notion that Facebook is only good for keeping in touch with friends and family is quickly dissipating," said Simovitch. "More consumers are realizing just how much shopping they can do on Facebook and that will continue to grow as well. We're not predicting that social shopping channels will altogether replace traditional shopping sites and comparison engines but by 2012, any merchant intent on sustainability will have an active presence on Facebook and will be making social shopping a key component to their overall strategy."

Tags: ecommerce, Facebook, online shopping, social marketing, social shopping, SortPrice

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  • Shopping itself can be a very social activity, so it makes sense that social e-commerce is the next step. If shoppers can get all the benefits of shopping online, plus the added element of social interaction with their friends before and after they make their purchase, shopping via Facebook could be a highly engaging practice.



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