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BizReport : Advertising archives : May 25, 2011

Tremor Media gives marketers deep insight into campaign performance

One of the largest video ad networks on the Internet has revealed a new dashboard that gives marketers valuable and deep insights into their online video ad campaigns.

by Helen Leggatt

Thumbnail image for tremormedia.jpgTremor Media this week announced the launch of the Tremor Video Hub. It's an ad dashboard that not only lets marketers see where their videos are running, but also provides the ability to measure, track and report on the efficiency of online video campaigns for both real-time and past activity.

Anthony Riscato, Tremor's General Manager of the Enterprise Group, is heading up the Hub. He said that while ad networks aren't well known for being transparent and telling marketers what is performing and why, the Hub will "open up that box for everybody."

The dashboard, which automatically analyzes content, environment, demographic characteristics, and delivery metrics to pinpoint the right time to deliver the right creative to the right viewer, is available to all marketers who buy online video ad campaigns on the Tremor Media network.

"Marketers have been craving a console that provides the answers to the big questions in marketing," said Risicato. "Video Hub helps marketers see where, know when and understand who drives the most engagement, then leverage those insights for better campaigns and more effective results. Video Hub tells you why campaigns work."

Tags: ad metrics, campaign performance, online metrics, online video, video ad campaign, video ad trends, video ads

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