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BizReport : Internet : May 30, 2011

Social media is a form of entertainment, say users

More people are using the Internet as a source of entertainment instead of watching television or movies, according to new research, with social media considered a form of entertainment by many.

by Helen Leggatt

The latest "Edelman Value, Engagement and Trust in the Era of Social Entertainment Survey" reveals that 56% of U.S. respondents were on the Internet more than a year ago while 52% spend more time on their mobile phone.

In the UK the number of people using the Internet more frequently for entertainment was slightly higher than in the US at 63%, and 40% used their mobile phone more.

Over half of respondents believe that social media is a form of entertainment.

"With so many forms of entertainment, consumers are spreading their attention across multiple platforms - leading to a decline in perceived value in any one format," said Gail Becker, president of Edelman's Western U.S. Region.

"Given the ongoing debate about revenue models and what we see from this year's study findings, entertainment companies have a real opportunity to regain trust by articulating a stronger value proposition to their consumers and by offering the opportunity to engage with them through multiple platforms."

Meanwhile, across the globe in China, recent research has found a massive shift in the last couple of years towards media consumption via the Internet. Between 2009 and 2010 time spent watching television decreased by 42% while time spent on the Internet rose almost 45%.

Tags: entertainment, Internet, media consumption, mobile, television

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  • I couldn't agree more. Great for entertainment and business. Helps with SEO.

  • I wouldn't say just for entertainment. It has a great business use.

    It’s no brainer to see that social media is here to stay for good. Given vast variety of the existing channels to choose and stick with, it’s time for such a hot space to enter into a new category. There is a need for a portal to provide a quick and intelligent decision for both the consumer and the enterprise about their online connections.

    A Platform to Help us to Distinguish Our Quality vs. Quantity Friends, Fans, Followers, and Companies

    Facebook, Twitter, LinkedIn, Youtube, Flickr and others have been doing a decent job of providing additional marketing exposure and even in some cases, additional revenue. However, as more and more social networking sites pop up, how do you manage your brand across all these channels? Maybe more importantly, which one of these sites should you select as the one that will help you best reach your target audience?

    This glut of information reminds me of the early 90’s when WWW was adopted broadly by the general public. Every company rushed to have a presence, to the point it became literally impossible to find the right information on the Web. That’s when a better generation of search engines – at first the Yahoo! and then Google – entered the market and helped us find the most relevant information by just typing simple keywords in their search box.

    Then came Web 1.0 & 2.0 – Youtube, Flickr, myspace, Facebook, Twitter and countless others have turned everyday people into content producers, influencers and experts. We basically tripled down on the information overload How do you know which channels to select for deploying your social media strategy? How do you know which one is the right channel to let your fans and followers to find you, your products, and services? Most importantly, who is Joe Smith that is recommending that person, that company, that product?

    I hope my can accomplish such a mission. The site is not another social networking platform. Yet the portal to all your existing social media channels. The platform helps you, your fans, your potential clients to make an intelligent decision as to which company to connect to or follow via which social media channels and why? It’s free!


    CEO & Founder



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