Social media is a form of entertainment, say users
The latest “Edelman Value, Engagement and Trust in the Era of Social Entertainment Survey” reveals that 56% of U.S. respondents were on the Internet more than a year ago while 52% spend more time on their mobile phone.
In the UK the number of people using the Internet more frequently for entertainment was slightly higher than in the US at 63%, and 40% used their mobile phone more.
Over half of respondents believe that social media is a form of entertainment.
“With so many forms of entertainment, consumers are spreading their attention across multiple platforms – leading to a decline in perceived value in any one format,” said Gail Becker, president of Edelman’s Western U.S. Region.
“Given the ongoing debate about revenue models and what we see from this year’s study findings, entertainment companies have a real opportunity to regain trust by articulating a stronger value proposition to their consumers and by offering the opportunity to engage with them through multiple platforms.”
Meanwhile, across the globe in China, recent research has found a massive shift in the last couple of years towards media consumption via the Internet. Between 2009 and 2010 time spent watching television decreased by 42% while time spent on the Internet rose almost 45%.
