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BizReport : Ecommerce archives : May 24, 2011


Slitherine, Matrix partnership highlights gaming effectiveness

For just over a year, experts have been touting the effectiveness of online games and in-game advertising. The space has gained interest from advertisers as consumers continue to logon in bigger numbers, play for longer periods of time and try out new games. In late 2010, Matrix and Slitherine tapped Plimus to offer more flexible payment options. Once those changes were made, sales performance increased by 15% in the first three months.

by Kristina Knight

"It has been a stunning improvement, considering how well established the previous system was and how smoothly the whole integration process went," said Marco Minoli, Marketing Director with Slitherine, Ltd. "We are now well into our sixth month after launch and the numbers are still very healthy, mirroring the increase of the first three months."

New features are being rolled out to push direct-to-consumer promotions and pre-order options, all changes that will bring one of the pioneers of the gaming industry into another new frontier. Although their gaming titles are very specific and don't include in-game ad, but there are options for brands to engage consumers - for instance brand endorsements.

"The gaming market is currently undergoing a lot of major changes," said Minoli. "In terms of distribution platforms, retail is losing ground in favor of digital distribution. And, in regards to gaming platforms, the growth of mobile systems has changed the face of portable gaming. At Matrix, we have seen success in the gaming market by focusing on our vertical segment, not to avoid risk, but to steadily grown in an environment where we can truly use our experience and existing customer base to improve our economics."






Tags: games payments, gaming content, Matrix, online games, online payment system, Plimus, Slitherine








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