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BizReport : Blogs & Content : May 03, 2011


Royal Wedding Coverage: Online, offline hot commodities

Unless you were living under a rock last week, you know the wedding of the year went off without a hitch. Britain's Prince William wed his 'commoner' wife, Catherine to an on- and offline presence larger than anyone expected. Crowds thronged London streets, hoping for a glimpse of the happy couple, but online crowds were looking for their glimpse, too.

by Kristina Knight

Here is how the royal wedding furor broke down, at least so far, in the online space.

According to NielsenWire, the US audience base reached more than 18.5 million households from networks such as ABC, CBS and NBC. Cable networks added to the furor over the wedding 'dos. Comparatively, viewership for Prince Charles and Lady Diana reached 14.2 million US households and the marriage of Prince Charles and Camilla Parker Bowles (2005) reached 3.2 million households.

But there was more going on than simple television or newspaper coverage. Publishers in the online space and online-only content hubs pulled out all the stops for the marriage of Prince William and Catherine.

Early numbers are in from Yahoo, which created a Royal Wedding hub from their female-centric Shine section. By 11 AM EST Friday, April 29, 2011, more than 14 million consumers clicked into the Royal Wedding hub; the top stories from Yahoo were related to Kate's dress and the balcony kiss.

Video was also a huge factor. According to Yahoo's numbers, the royal wedding was an all-time traffic getter, bigger even than the Michael Jackson funeral. Viewers increased their video consumer for the royal wedding 21% more than their consumption of the Jackson funeral.






Tags: content trends, event content, event marketing, NielsenWire, online content, Royal Wedding, Yahoo








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