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BizReport : Ecommerce : May 13, 2011


RapidBuyr offers something new in land of daily deals

For just over a year, the daily deal space has been heating up. As more consumers catch on to the craze, more brands are hitting the marketplace with their offerings. A new type of deal from RapidBuyr may help certain businesses gain more traction within the space.

by Kristina Knight

The RapidBuyr platform is geared toward B2B or SMB marketers; they offer regional and local deals - giving smaller businesses more play in a space fairly well defined by national chains. They recently signed a distribution agreement with The Business Journals/American City Business Journals which should give these smaller brands a larger audience with which to play.

I recently had the chance to chat with Tom Aley, President and CEO of Rapidbuyr about the platform and the daily deals audience.

Kristina: "Daily deals keep getting bigger traction. What is the draw?"

Tom: "The draw for consumers is obvious - who doesn't like saving money? What was surprising to us was that no one had successfully extended the daily deal premise to SMBs. SMBs struggle to save wherever they can, and by joining RapidBuyr, they can leverage the buying power of millions of fellow businesspeople. The challenging part of a B2B focused daily deal business is sourcing the deals - both nationally and locally. Our partnership with The Business Journals, a division of American City Business Journals, enables us to tap their regional sales force of over 400 salespeople and takes that potential road block off the table."

Kristina: "For advertisers, is there a type of deal that seems to work best?"

Tom: "The truth is that it there are many types of deals that work--local service deals, digital good deals, physical good deals - but they have to be compelling deals for important items that the businesses need to run smoothly and grow. That includes products and services such as computers, software, peripherals, SaaS or cloud services, information subscriptions, office furniture and lighting, professional services and travel. The offers have to be targeted, and we are working hard to ensure we carefully source deals in markets across the country with this goal in mind. We're an SMB ourselves, so we know what businesses are looking for to grow and prosper."

Kristina: "Tell us about the new partnership - how is it better from existing sites out there?"

Tom: "Our relationship with strategic partner The Business Journals/American City Business Journals really enables us to broaden our reach and offer the types of local, daily deals that make daily deal services successful. ACBJ helps us do this in several ways - starting with placing the RapidBuyr e-commerce service on each of its 40 web sites where 8 million unique SMB/B2B users visit monthly. It will also advertise the service to its over 7 million readers of its 40 weekly business journals, newsletters and emails. ACBJ will also play a critical role in strategic sourcing of local deals. It's this combination of reach and localization that really sets RapidBuyr apart from the competition."

Tags: B2B marketing, coupons, daily deals, ecommerce, RapidBuyr, SMB tools, Tom Aley










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