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BizReport : Blogs & Content archives : May 19, 2011


Platform combines content distribution, social media, analytics

A new player in the social space may help brands more deeply engage social consumers. Called tracx, the platform is a social media management hub with tentacles spreading into the content distribution and analytics sides; added together, the platform may help marketers in the social space better grasp social concepts and push engagement levels.

by Kristina Knight

First, the analytics side, which includes social segmentation and channel analysis. With these tools brands can determine which segments are being helped and which audience segments need more information about the product. Meanwhile the channel analysis subset which was designed to help marketers figure out where their brand fits - within super-social sites like Facebook or in more targeted, niche hubs.

The tracx platform helps brands:

• Administer and manage social goals
• Plan and analyze social campaigns
• Distribute branded content across social channels
• Monitor in nearly real-time how social conversations are faring
• Measure the effectiveness of social campaigns

"tracx is already providing our clients with actionable insights to more effectively and efficiently manage their social media campaigns," said tracx CEO Eran Gilad. "Now, our newly launched contact distribution system with contact management and an approval chain mechanism is enabling clients to assign and manage activities more effectively, improving their internal processes and offering a more comprehensive level of control and insights into their social media efforts."

At least one recent study has shown that social media isn't pushing as much ecommerce as previously thought; that study has shed light on what brands need to be doing in the space. Sharing daily deals is important, but just as important is truly engaging the consumer with product information, which is where content distribution tools and social analytics come in.






Tags: content, content distribution, social advertising, social analytics, social marketing, tracx








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  • As social media marketing matures, the more businesses need to be able to track and monitor their campaigns. They also start to realize it goes well beyond counting the number of Facebook Likes or reTweets. Platforms that can bring together a wide spread of data are sure to succeed.





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