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BizReport : Mobile Marketing : May 31, 2011

More iOS users than Android search for free apps

Consumers are buying into Android, but they're not buying apps, according to recent reports from mobile analytics company Distimo and mobile search firm Chomp.

by Helen Leggatt

distimo logo.jpgGoogle's Android Market may be forecast to surpass Apple's App Store in coming months but, in terms of the number of paid apps Apple is way ahead.

Android Market currently leads App Store when it comes to free apps -134,342 vs. 121,845 - and users love them. Distimo revealed 96 free apps have been downloaded more than 5 million times in Google's Android Market.

However, according to Distimo's data, Apple users are much more likely to fork out for an app. There are nearly three times as many paid apps in Apple's App Store (211,369) as in the Android Market (71,801).

Furthermore, while only two paid apps in the Android Market have been downloaded over 500,000 times globally since it opened, Distimo found more bestsellers in Apple's App Store with six paid apps having similar download volumes in March and April this year... and that was just in the U.S.

chomp logo.jpgInterestingly, new data from mobile search firm Chomp's monthly App Search Analytics Report shows that a third of searchers on iOS devices apply the "free" filter whereas only 12% of Android searchers do so. Maybe there's some truth in the notion that Android users have an expectation that everything is free.

Tags: Android, Apple, mobile analytics, mobile apps, mobile search

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