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BizReport : Research archives : May 27, 2011

MocoSpace: Men out-buying women in virtual goods category

Men and women may be gaming in nearly equal numbers, but when it comes to cashing in virtual rewards from games, men are more likely to be at the virtual register. According to new research from MocoSpace men are nine times more likely than women to spend on in-game virtual goods.

by Kristina Knight

Moco_MalesVsFemales.jpg"Our research shows that from a business perspective both genders demonstrate high levels of engagement, which is good for advertisers - but men and male-dominated titles tend to drive bigger revenues for mobile social game developers," said MocoSpace CEO Justin Siegel.

According to the MocoSpace report:

• 53% of MocoSpace platform gamers are men
• 47% are women
• 69% of male gamers buy virtual goods
• 31% of female gamers buy virtual goods

In fact, male gamers within MocoSpace were found to be responsible for about 90% of all virtual goods purchased through the platform. Men are also playing for longer periods of time, but just barely, than women. On average men spend about 20 minutes playing games (daily) while women play for about 19 minutes per day. Social gamers were also found to be more social - having more social networking friends than non-gamers.

Meanwhile, data from eMarketer suggests that the social gaming fad is continuing. In 2010 researchers found that about one-quarter (24%) of online consumers were playing social games like Farmville; over the next two years, social gaming is expected to continue strong growth. Researchers predict that social gaming will increase by nearly 30% to reach about 69 million social gamers in 2012.

Tags: eMarketer, mobile gaming, MocoSpace, online gaming, social gaming, virtual currency, virtual goods

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