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BizReport : Mobile Marketing : May 04, 2011


Mobile users prefer mobile shopping to using PC

If you don't already have a mobile marketing strategy in place, perhaps a new study from InMobi that finds shopping via a mobile device is becoming more popular than shopping using a personal computer or laptop will give you the nudge you need to develop one.

by Helen Leggatt

inmobi logo.pngInMobi's study, reported by Mobile Commerce Daily, reveals what many have been saying all along - e-commerce is slowly losing out to m-commerce and that, for many, shopping via their mobile device is already a regular activity.

The survey of 15,000 mobile users across 14 countries found that most prefer to be out and about when shopping - nearly half (49%) preferred to hit the stores while just over a third (35%) liked shopping via their mobile device.

Just 16% preferred to shop via their more cumbersome personal computer or laptop.

"The really key finding is that mobile is going to cannibalize PC consumption," said James Lamberti, vice president of global research and marketing at InMobi. "This will have a big impact on marketers as they begin to leverage mobile in a way they aren't doing today."

In America, 74 million consumers out of a total 310 million now shop using their mobile device, found InMobi, and similar trends are apparent on the other side of the Atlantic in the UK.

What are mobile users purchasing via their devices? More content and games for those devices (42%) found InMobi, followed by electronic goods (19%) and clothes (15%).

Another growing trend shows up in InMobi's data - that of mobile ticketing. Thirteen percent of respondents purchased "entertainment" tickets via their mobile device.

Earlier this year Juniper Research released figures showing that overall mobile ticketing, including tickets for the likes of transport, sporting events and cinema visits, will grow from 4.5% of mobile phone users worldwide this year to 12.7% in 2015, or 750 million users.






Tags: e-commerce, m-commerce, mobile marketing, mobile retail, moblke ticketing








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  • This makes total sense to me. I have a laptop at home, but I'm still much more likely to place an order from my phone if it's convenient. I love being able to login to ticketing sites and purchase concert tickets when they go on sale from wherever I am, instead of making sure I'm sitting by my mac when they go on sale (usually early on Saturday mornings.

    The convenience factor is huge here, and it going to drive the mobile revolution.





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