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BizReport : Mobile Marketing : May 05, 2011


Mobile app revenues to more than double by 2014

Consumer adoption of smartphones and tablets, and their demand for mobile apps, shows no sign of waning and the world's top four mobile app stores have the revenue forecasts to prove it.

by Helen Leggatt

IHS-Lgo.jpgNew mobile app forecasts from IHS Screen Digest show a 77.7% jump in revenues from app stores this year to $3.8 billion driven by global leaders Apple, Google Android, Research in Motion (RIM), and Nokia.

Apple's App Store clearly dominates when it comes to making money from mobile apps. It is expected to generate revenues of around $2.91 billion this year, a rise of 63.4% from last year's $1.78 and more than the revenues of all the other stores combined.

"Given that Apple devices such as the iPhone, iPod and iPad are the market leaders in their field, the company's App Store is expected to take in 76% of revenue this year and retain 60% market share by 2014, despite efforts by the other stores to match Apple's ability to monetize its users," says IHS.

In comparison, Google's Android Market is forecast to experience the fastest growth, 300% this year, netting $425 million in revenues.

Rounding off the top four mobile app stores are Blackberry App World and Nokia's Ovi store with expected revenues of $279.1 million (up 69.2%) and $201.5 million respectively.

According to IHS, "Both the RIM and Nokia app stores will continue over the next few years to be relegated to the two lower positions as Apple and Google remain the dominant players."

The research forecasts that revenues generated by mobile apps will more than double to $8.3 billion by 2014.

Tags: app store, mobile apps, mobile marketing, smartphone, tablet










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  • Molly

    This is good news for the industry! Phonetag from Ripple Mobile is the app I use most!



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