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BizReport : Internet : May 20, 2011

Kindle ebooks outsell hardcopy counterparts

Less than four years after their introduction, Amazon has announced that Kindle ebooks are now outselling their hardcopy counterparts.

by Helen Leggatt

amazon_kindle_logo.jpgIn an earning announcement in January this year Amazon revealed a significant milestone had been achieved for Kindle. Sales of Kindle ebooks had surpassed paperback book sales, a milestone they had not expected to reach until the second quarter of this year.

Now another milestone has been passed. Amazon has this week announced that they now sell more Kindle ebooks than all other print books - paperbacks and hardbacks - combined.

"Customers are now choosing Kindle books more often than print books. We had high hopes that this would happen eventually, but we never imagined it would happen this quickly - we've been selling print books for 15 years and Kindle books for less than four years," said Jeff Bezos, Founder and CEO,

So could printed books be going the same way as vinyl records? Not according to research from Verso Digital that found the appetites of ebook readers barely impact on their purchases of printed material. In fact, their survey of nearly 4,000 U.S. adults found e-reader owners buy nearly as many print books as ebooks.

Tags: Amazon, digital books, digital publishing, ebooks, Kindle, print publishing

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