RSS feed Get our RSS feed

News by Topic




BizReport : May 31, 2011 Archive

May 31, 2011 Archive

Advertising | May 31, 2011

Goodbye to "try-buy" gaming models?

New figures from Exent, owner of FreeRideGames.com, show the traditional "try before you buy" gaming model being threatened by ad-supported titles. >>

Mobile Marketing | May 31, 2011

More iOS users than Android search for free apps

Consumers are buying into Android, but they're not buying apps, according to recent reports from mobile analytics company Distimo and mobile search firm Chomp. >>

Research | May 31, 2011

Report: Where MySpace, Texting, Voice still engage

MySpace may be 'so five minutes ago' for most American consumers, but for one specific demographic, marketers might want to revisit a MySpace profile or ad campaign. According to recent numbers from the Nielsen Company, Hispanic consumers in America are 54% more likely to visit the former king of social networks than other demographics. >>

Law & Regulation | May 31, 2011

Online firms in UK granted more time to comply with new cookie regs

Online retailers in the UK have been given a 12 month extension on an EU deadline to ensure their websites comply with challenging new cookie requirements. >>



Email Marketing | May 31, 2011

Emailvision launches social product suite

A new offering from SaaS provider Emailvision may help marketers bridge the gap in social and mobile advertising efforts. Called Campaign Commander, the suite of products was created to increase message relevance and subscriber engagement; the tools are available in English, Korean and Japanese as well as 16 other languages. >>

Mobile Marketing | May 31, 2011

Report: Smartphone banking a hot commodity for Europeans

When it comes to counting cash and paying bills, more Europeans are choosing to do so on the mobile web and with smartphones. The latest data from comScore finds that mobile banking via smartphones increased by 40% in Q1 2011. Researchers says 20 million mobile Europeans are now checking in on their bank through a smart device. >>