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BizReport : May 27, 2011 Archive

May 27, 2011 Archive

Research | May 27, 2011

MocoSpace: Men out-buying women in virtual goods category

Men and women may be gaming in nearly equal numbers, but when it comes to cashing in virtual rewards from games, men are more likely to be at the virtual register. According to new research from MocoSpace men are nine times more likely than women to spend on in-game virtual goods. >>

Social Marketing | May 27, 2011

PR professionals under-utilizing social media, say journalists

More journalists are using social media more of the time, according to the results of a UK-based survey from Daryl Willcox Publishing. The bad news is that PR professionals aren't. >>

Internet | May 27, 2011

10 tips to make your online newsroom journalist-friendly

Is your online newsroom an afterthought? Is it somewhere to bung the odd press release, maybe sprinkled with a few relevant contact email addresses? If so, you're missing a prime opportunity to connect with and engage today's connected news makers. Here are ten things you need to do to keep your newsroom visitors engaged, informed, and able to write a better story. >>

Advertising | May 27, 2011

Brightcove, AOL 5Min Media expand partnership

This week, Brightcove and AOL's 5Min Media announced plans to expand their partnership. Through the new deal Brightcove's Pro and Enterprise clients will be able to tap into 5Min Media's premium titles, giving them more monetization options. >>