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BizReport : May 25, 2011 Archive

May 25, 2011 Archive

Advertising | May 25, 2011

Two new partnerships offer advertisers control over privacy, relevant messaging

In 2011 it has become clear that brands' need to not only connect with consumers through relevant, engaging ads, but they also need to assure consumers' privacy within the space. Two new partnerships should help brands do both. >>

Research | May 25, 2011

Summer at hand, consumers looking for travel deals

With the unofficial launch of summer just a few days away here in the US, consumers are looking to get away. Although some experts expect the summer travel season to decline because of gas prices, early information shows an increase in interest in summer vacations. Is it wishful planning? Or are consumers planning to travel more this summer? >>

Email Marketing | May 25, 2011

Report: Legitimate email may not make it through filters

If you aren't seeing a good ROI on email campaigns lately, a new study from Return Path may indicate why. According to their research about half of marketing emails are flagged as spam by ISP filters. Those messages never reach the inbox. >>

Advertising | May 25, 2011

Tremor Media gives marketers deep insight into campaign performance

One of the largest video ad networks on the Internet has revealed a new dashboard that gives marketers valuable and deep insights into their online video ad campaigns. >>



Social Marketing | May 25, 2011

Pharmaceuticals lose whitelisting ability on Facebook

A recent policy change has left pharmaceutical companies with a Facebook presence with no option but to allow comments on their Pages. >>