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BizReport : May 19, 2011 Archive

May 19, 2011 Archive

Blogs & Content | May 19, 2011

Platform combines content distribution, social media, analytics

A new player in the social space may help brands more deeply engage social consumers. Called tracx, the platform is a social media management hub with tentacles spreading into the content distribution and analytics sides; added together, the platform may help marketers in the social space better grasp social concepts and push engagement levels. >>

Internet | May 19, 2011

Nielsen reveals online video viewing measurement tool

A new tool aimed at helping advertisers in the UK more accurately target specific viewers of online video has been launched by Nielsen. >>

Viral Marketing | May 19, 2011

How video is evolving in online space

Recently PointRoll expanded their video solution to allow advertisers to stream across portals, giving brands access to more than 40 publisher and network sites, including sites such as Tremor Media, Microsoft sites and Adap.tv. As consumers continue adopting video, brands will need to be more innovative about their content. >>

Mobile Marketing | May 19, 2011

Pizza parlors grab slice of Android app market

The predicted growth of Android coupled with successful iPhone app launches has prompted pizza parlors in the UK to roll out Android versions. >>



Search Marketing | May 19, 2011

Businesses in UK investing more heavily in mobile, local search

A new report from Econsultancy and Guava reveals twice the number of client-side marketers in the UK are now involved in mobile search. >>

Email Marketing | May 19, 2011

New split-testing options available from StormPost

When it comes to email, testing is the answer. Testing subject lines, images and even the content formation can improve open rates and clicks, along with optimization. New tools from Datran's StormPost may help email marketers looking for more testing options. >>