May 9, 2011 Archive

Advertising | May 09, 2011

Bizo taps Evidon for privacy regulation

As the conversation about data tracking heats up many advertisers are looking for ways to ensure their clientele that their private information is safe. Lead generation hub Bizo is hoping to answer some of those questions by increasing the regulation of how their information is collected and used; they have tapped Evidon to help them maintain and increase their compliance with do not track and other privacy initiatives. >>

Mobile Marketing | May 09, 2011

QR codes take off, USPS encourages use in mailings

As the number of smartphones being used around the globe increases so, it seems, does the popularity of quick response (QR) codes among businesses large and small. Even the USPS are encouraging mailers to use the device on mailings. >>

Internet | May 09, 2011

Consumers say online tracking 'okay' for fraud prevention purposes

According to the findings of a new survey released by the Ponemon Institute, online fraud continues to be of growing concern among many Internet users, the majority of whom say it is okay for businesses to track them for fraud prevention purposes. >>

Mobile Marketing | May 09, 2011

35% tablet owners use PC less

New research by The Nielsen Company on the use of tablet devices in the US reveals that many are using other connected devices less as a result of owning a tablet. >>

Ecommerce | May 09, 2011

Report: People are buying, overall spending totals flat

While consumers are spending money - eating out, seeing movies, shopping at local malls - the general economy isn't seeing huge improvements in the United States. That, according to new data out from Gallup, which finds that although consumers are spending money, those spending totals year to year are basically flat. >>

Mobile Marketing | May 09, 2011

Report: Social, banking, nav services big mobile winners

Consumers are flocking to mobile providers to upgrade their feature phones to smartphones or simply get the lastest smartphone - even before their contracts are up. Why? They want more connection and more services. According to new data from TNS Mobile Life social networking, mobile banking and navigation services are the big winners so far. >>

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