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BizReport : May 3, 2011 Archive

May 3, 2011 Archive

Advertising | May 03, 2011

BrightRoll: Television ad dollars shifting again

Television may still be the big-getter in the advertising race, especially in local markets, but those ad dollars are shifting again. According to a new BrightRoll report more ad dollars are shifting into the online space. In fact, planned online video spending is growing faster than another other online ad categories. >>

Internet | May 03, 2011

Rapid increase in sales of digital books in UK

New figures published by the UK's Publisher Association show that sales of digital books increased rapidly in 2010. >>

Social Marketing | May 03, 2011

What is sentiment analysis?

Marketers have long been looking for new ways to measure social media engagement. Measuring the attitude of a consumer towards a brand, better known as sentiment analysis, is one method that is gaining traction. >>

Blogs & Content | May 03, 2011

Royal Wedding Coverage: Online, offline hot commodities

Unless you were living under a rock last week, you know the wedding of the year went off without a hitch. Britain's Prince William wed his 'commoner' wife, Catherine to an on- and offline presence larger than anyone expected. Crowds thronged London streets, hoping for a glimpse of the happy couple, but online crowds were looking for their glimpse, too. >>

Social Marketing | May 03, 2011

Forecast: Social Media could surpass $8b by 2015

Facebook broke out ads within the social network just over a year ago, and hasn't looked back. Neither have consumers or advertisers, if a new forecast from BIA/Kelsey Group pans out. According to the report social media advertising will skyrocket over the next four years to reach more than $8 billion (US) in 2015. >>

Mobile Marketing | May 03, 2011

Royal couple exchange vows while viewers exchange texts

As Prince William and Catherine Middleton exchanged vows last week, hoards of mobile users on both sides of the Atlantic exchanged text messages. >>