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BizReport : May 2, 2011 Archive

May 2, 2011 Archive

Mobile Marketing | May 02, 2011

LinkUp: 8 in 10 job searches on mobile via Android

The number of people searching for jobs from their smartphone is on the rise. New data released by job search engine LinkUp shows many more searches are being conducted on Android devices than the iPhone. >>

Mobile Marketing | May 02, 2011

Why privacy is a big issue for mobile consumers

Sixty percent of smartphone users aren't opting-in or turning on location based services from their mobile phones. This is an issue for both local and national businesses in the mobile space, because the ability to target a consumer based on location is likely to push a more engaged consumer into their store or restaurant. >>

Social Marketing | May 02, 2011

Survey: Likes better than reviews, in-person best of all

Social media is garnering more attention from businesses as consumers continue to shift how they engage with content. That is as it should be, according to a new report from CityGrid Media and Harris Interactive. The study found that 'likes' from social nets such as Facebook are now more important than actual customer reviews. >>

Mobile Marketing | May 02, 2011

Conde-Nast uses 2D barcodes to allow readers to "Like" advertisers

Conde-Nast's Glamour magazine is to implement 2D codes, or QR Codes, to enable readers to link content in the print publication to their social network via Facebook "Likes" or participate in promotions. >>

Advertising | May 02, 2011

Forecast: Local TV spend to steadily rise

In the US, nothing is moving television from its advertising position in the local marketplace any time soon. According to a new advertising forecast from BIA/Kelsey, local television ads grew by 23% to reach just over $19 billion in 2010, with digital video accounting for about $450 million. >>