Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Internet : April 15, 2011
Where are people viewing the most video ads?
According to new figures from comScore the most video ads are viewed on Hulu, while Google continues to attract the most viewers.
The latest comScore Video Metrix revealed that overall 174 million Internet users, just over 83% of the total online US population, watched online video content in March with an average of 14.8 hours per viewer.
That's 3 million more users than in the previous month and just over an hour's more viewing time.
Furthermore, video ads accounted for 12.7% of all ads viewed online in March, revealed comScore, with the average ad lasting 24 seconds.
The site that delivered the most video ad impressions in March was Hulu, accounting for 1.2 billion out of an overall 4.3 billion video ads viewed. Hulu delivered 520 minutes of video ad viewing, found comScore, out of a total 1.9 billion minutes watched in the U.S. during March.
Tremor Media was second to Hulu with 803.4 million video ad views followed by Adap.tv with 553 million and Brightroll with 398 million.
In terms of online video content Google Sites/YouTube was top with 143.2 million unique viewers. AOL made a massive leap from down in seventh place in February to take second place with 57 million viewers. Yahoo Sites was in third place with 56.4 million viewers.
According to comScore, in March "the duration of the average online content video was 5.2 minutes, while the average online video ad was 0.4 minutes."
Tags: Google, online video, video ads, YouTube
Tweet
Subscribe to BizReport
Please enter your e-mail here:
-
CelestialTree Marketing
Latest Headlines
- How predictive tech may simplify engagement
- Survey: Mobiles look to devices before, during, after shopping
- Study: Live TV still trumps time-shifted
- Brands: How to make the most of ad placement
- Avoidance a big reason for blocking calls
- App Annie: App stores' revenue gap closing
- Marin study reveals the effect of integrating search and social campaigns
- Reports: Ad spend up on Bing, consumers still heavy on Google
Featured White Papers
- Marketing Automation Simplified : The Small Guide to Big Ideas
Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast... - Is your web site creating sales tax risk?
Answer 3 questions to learn.... - How to Properly Structure Your Social Program for Success
Most big brands structure their social program around business goals, however, sometimes there is a disconnect between the goals and... - Email Device Report 2014: How Are Your Customers Viewing Email?
The Q4 2013 findings reveal that consumers are rapidly moving from desktops to mobile devices when it comes to opening...