Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Email Marketing : April 25, 2011
Smartphone users constantly checking web email
Despite the advent of smartphone and tablet technology, and social media, email remains a prime communication channel, with many consumers constantly checking their inboxes online while on the move.
For many consumers (58%) the first place they head online each day is their inbox, and the vast majority (83%) will scan through all their emails back to the last time they logged in.
Now, with many consumers wielding smartphones, email inboxes are being checked while on the move and smartphone users are more fanatic in their email-checking than non-users, found ExactTarget's research.
While just over a quarter (28%) of non-smartphone users said they check their email "constantly" throughout the day, nearly half (45%) of smartphone users do so.
In fact, checking email is a more common mobile web activity than visiting Facebook (23%) or Twitter (5%) among smartphone users.
Overall, the home PC remains the top location from which consumers constantly check email (24%) with 63% using it to check email daily. Meanwhile, 16% of email users overall constantly check email from a work/school computer (22% daily).
Eleven percent of email users check constantly from a mobile phone (15% daily) but the numbers are minimal for iPad/tablet users with 2% constantly checking and 3% checking daily.
Tags: email, mobile email, mobile web, smartphone use, web email
Tweet
Subscribe to BizReport
Please enter your e-mail here:
-
Nick Stamoulis
Latest Headlines
- Studies ID risks, impact of remote work
- Expert: How Covid-19 will impact merchants in 2021
- Expert: How a newsletter could change your business
- Reports underline changes in how people now shop
- Study: Customer ID a problem for brands, publishers
- How to Optimize WooCommerce for Higher Conversion Rates
- Report: US imports up 8% for 2020
- How to optimize with AI to improve the customer experience