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BizReport : Mobile Marketing : April 25, 2011

Rebtel release makes group-text more economical

A new innovation aimed at the consumer market may also help businesses - both small and large - save. Mobile VoIP hub Rebtel has released a texting solution that slashes the cost of international texting. Called Text-over-IP (ToIP), the texting service allows users to SMS text through local numbers via the Internet.

by Kristina Knight

rebtel.jpgThe company has also reduced international texting rates for consumers in the US who don't own smartphones. The Rebtel offering works with landline, feature phones and smartphones.

"The launch of our Rebtel messaging API opens a huge opportunity for large SMS replacement providers like KiK, WhatsApp or group messaging services like TextPlus, GroupMe and others, to pass on huge cost-savings to their customers," said Rebtel CEO Andreas Bernström. "We are the very first service provider to launch cheap international SMS through local numbers, and this is just the latest example of how Rebtel is committed to bringing innovation to market that benefits consumer's pocketbooks instead of carriers' profits."

The benefit for consumers is clear - text internationally and save money. For businesses, it is the same - sales professionals, for example, who send group messages can save in the same way.

Mobile connections have increased in importance as businesses have moved to create international sales bases and as consumers have emigrated to countries to improve their circumstances. However, the cost of talking or texting internationally has increased.
"Smartphone users have been able to use a variety of apps...for international text messaging for quite some time," said Bernström. "Rebtel ToIP finally gives the same opportunity to feature phone users who wish to send texts abroad without incurring expensive charges each time."

Tags: group messaging, group text, mobile marketing, Rebtel, SMS, text messaging

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