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BizReport : Blogs & Content archives : April 21, 2011

Platform pushes social networks into business intelligence

In just a few weeks Panorama Software will release a new product into the online space. Called Panorama Necto, the platform will help brands turn social network information into business intelligence.

by Kristina Knight

The Panorama Necto platform works by connecting business people according to likes, interests or business goals, and may also help those in the business world find connections which will help propel them forward.

For example, sales people working for the same business but in different offices may be able to collaborate on a project or a customer service employee would be able to create a simpler base of customer complaints, positive comments and other issues which would help to identify problems for different consumer segments.

"By integrating valuable social tools with our leading BI solution, we remain at the innovation forefront of our industry," said Eynav Azarya, CEO of Panorama Software. "Necto is a huge leap forward as the first socially-enabled enterprise application. It applies the power of social media to the critical tasks of data analysis and decision making. We are bringing the social tools that are so prevalent and useful in the consumer world into a business climate. Social learning in business allows true collaboration on a different plane that is simply not possible in traditional business intelligence solutions."

The engine:

• Tracks user interests
• Suggests 'friends' according to likes, dislikes, goals, etc.
• Once User A is connected to User B, additional suggestions are made based on interests, etc.
• Meta-data is analyzed and tied to Business Intelligence Data

Tags: Panorama, social connections, social marketing, social networks

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