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BizReport : Ecommerce : April 12, 2011


Online shopping saves British shoppers over 6,000 miles per year

Given the choice around a third of UK consumers would prefer to shop online rather than wander around high street stores, according to new research from the Payments Council, saving them shoe-leather and over 6,000 miles of travel.

by Helen Leggatt

Pay Your Way.jpgThe survey by the Payments Council for their PayYOURWay campaign, revealed that 32% of British consumers would prefer to shop online, given the choice.

The popularity of e-commerce is highest among those in their 20s, (45%), and is at its lowest among the over-70s (20%), which is a respectable percentage for a supposedly technophobic generation.

As well as saving money on goods, the research illustrated the amount of time and convenience Internet shopping offers British shoppers. On average, shoppers cover around 718 miles a year on 81 trips to the stores - including supermarket, newsagent and clothing store visits.

However, the average mileage clocked up if the 22 online shopping sprees each consumer conducts, on average, each year were done offline would be a whopping 6,111 miles - over six times the length of the country.

"The growth in Internet use and modern payment options has opened up much greater choice, access and convenience to consumers," said Sandra Quinn, of the PayYOURWay campaign.

"And the slick systems used by retailers to deliver efficiently nationwide are matched by the ease with which we can choose and buy online in the first place.

PayYOURway is a consumer education campaign by the UK's Payments Council, the organization which sets the strategy for UK payments. It aims to educate consumers on the different payment methods available to them, including online and mobile, while dispelling myths and misconceptions including those concerning security, reliability, speed and cost.






Tags: mobile payments, online payments, online security, online shopping, UK








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