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BizReport : Ecommerce archives : April 28, 2011

Online shoppers to spend 10% more this Mother's Day

The foil wrap from the Easter Eggs has barely left the trash and Mother's Day is already just around the corner. But that isn't going to stop people splashing out on their moms. In fact, according to a recently conducted survey by BIGresearch for the NRF, moms will have more spent on them than last year, particularly by those of their children who shop online.

by Helen Leggatt

NRF-logo.jpgThe National Retail Federation's forecast for consumer spending on Mother's Day gifts shows a return to 2008 spending levels.

The average spend on holiday gifts for people over the age of 18 in the US will be $140.73, up from $126.90 last year, found this year's Mother's Day Consumer Intentions and Actions Survey conducted by BIGresearch for NRF.

There's good news for online retailers. One third of shoppers intend to spend $219.40 on their moms, 10% more than last year.

However, despite the rise in spending, department stores continue to be the favored place to shop for Mother's Day gifts. In fact, more respondents cited department stores as their destination of choice this year (32%) than ever before in the survey's history.

One third of shoppers will head to specialty stores such as florists and jewelers, 30% will head to discounters and just over 21% will log on to the Internet. But, online shoppers don't intend to limit themselves to one retail channel - over one third of them will also shop at physical stores.

"Americans are in a much better position to spend this year and will push the daily stresses of high gas and food costs aside for one day to celebrate the most important women in the world to them," said NRF President and CEO Matthew Shay.

Tags: consumer spending, ecommerce, Mother's Day, online retail, online shopping, online spending

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  • Pablo

    That's interesting. Yes, spending has definitely gotten cut down. We used to get gifts and didn't matter the price, but now we have to budget. We changed to buying online from sites like for deals. Seems tacky, but well worth it.



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