More Moms turn to email than Facebook for sharing/learning

Lucid Marketing‘s “How US Moms Share and Spread Information” survey, reported by MarketingCharts.com, revealed the vast majority of moms have a Facebook account (93%), while around a third (36%) use Twitter.

Most moms have email accounts, too (91%), and nearly all (98%) check them daily.

So which channel do moms rate as the best for learning about new things and sharing what they know? According to Lucid’s survey it is email, cited by 83%, not Facebook (76%) or face-to-face meetings (73%).

When it comes to sharing, it’s a close run thing whether they do it via email (84%) or face-to-face (84%), or even on the phone (80%).

Around two-thirds of moms share their learnings via Facebook – 69% use the Share button and 67% use the Like button.

Moms “need immediate solutions from trusted sources” says Lucid. “Now they have thousands of additional mothers to share information with as technology has allowed their communities to expand.”