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BizReport : Ecommerce archives : April 28, 2011


Mobile retail searches treble in UK

In the first three months of 2011 mobile retail search traffic in the UK rose significantly, found the first Online Retail Monitor from Google and the British Retail Consortium, with boots, dresses and kitchens among the top 10 retail search terms.

by Helen Leggatt

Mobile retail search traffic increased 181% in the first quarter of 2011, compared with the same period last year, found the first ever BRC-Google Online Retail Monitor (download).

"The star performer is mobile," said Stephen Robertson, director general of the BRC. "The rise of mobile use to one in ten searches sends a valuable message to any forward-thinking retailer that doesn't yet have an m-commerce platform."

Meanwhile total retail search volumes increased 29%.

An indication too, from the report, that having both an on- and offline presence boosts performance. Retail searches grew fastest for multi-channel retailers with a 42% year on year rise compared to 19% for online-only retailers.

The top 10 retail search terms for the three months were:

1. Boots
2. Dresses
3. Fancy dress
4. Beds
5. Kitchens
6. Curtains
7. Sofas
8. iPod Touch
9. Amazon Kindle
10. iPod Nano

The new Online Retail Monitor is to be published on a quarterly basis and aims to give retailers an up-to-the-minute overview of a quickly changing digital environment.






Tags: e-commerce, m-commerce, mobile retail, online retail, Online Retail Monitor, retail search, UK








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