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BizReport : Advertising : April 07, 2011


Matomy, Adsmarket, XTEND integrate for one-stop shop

Marketers are forever talking about getting more from a single solution. A new integration from three big names in the online space may give marketers exactly that. This week Matomy Media Group was formed, pulling the entities of Matomy, Adsmarket and XTEND under a single umbrella.

by Kristina Knight

This should allow brands to manage campaigns across different digital media entities in a single space.

Already one-quarter (25%) of the group's business is handled across the three platforms. The new group allows brands to handle affiliate marketing, display and SEM advertising and virtual payments from a single location.

"Reaching and engaging with users where they live online will be the focus of every campaign," said Ofer Druker, CEO of the Matomy Media Group. "With the unification of our companies under the Matomy Media Group brand, we are moving towards making that vision a reality for our clients."

The group now also includes the mobile unit Matomy Mobile, which offers mobile ad options to brands.

"Recognizing the growing need of advertisers to incorporate emerging media in their digital strategy, we have lately extended our platform to include mobile advertising," said Adi Orzel, CEO of Matomy Market and Matomy Media. "Our ability to deliver highly effective mobile campaigns and seamlessly integrate them into the advertisers' media plan is part of our approach to bring our clients a whole solution and game changing results."

Adsmarket, now Matomy Market, is one of the largest affiliate marketing platforms in Europe; their LATAM unit adds localized affiliate marketing options in Spain and Latin America. XTEND Media, now Matomy Media, is an online display network and SEM provider. Matomy Money is a virtual payment processor.

Tags: display ads, Matomy Media, mobile advertising, online advertising, SEM, virtual payments










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