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BizReport : Trends & Ideas archives : April 27, 2011


Half a billion worldwide to use mobile ticketing by 2015

Last year, fewer than 100 million people around the globe used their mobile devices as tickets to travel by bus or metro. According to a recently released forecast from Juniper Research that figure is set to significantly increase in the next few years.

by Helen Leggatt

juniper.pngBy 2015 Juniper Research forecasts half a billion people across the globe will be using their mobile devices as tickets for travel on buses and metros, a five-fold increase from five years ago.

"Whether by expansion of SMS and bar code delivery or by NFC, at Juniper we see convenience and choice for users as key advantages of mobile ticketing," said Howard Wilcox, author of the "Mobile Ticketing for Transport Markets" report.

"It will be 2013 before large numbers of NFC enabled devices are in peoples' pockets and our new report forecasts the impact on transaction volumes."

Air and train travel will be the next mobile ticketing frontiers. One in 7 boarding passes for airlines will be on a mobile by 2013, says Juniper Research.

"Of the 30 airlines including several flag carriers that we found offering mobile boarding passes, about half also offer mobile ticket booking and purchasing. For the frequent flyer, we believe that using your mobile for booking, passing through security and boarding is a winning offer that will be augmented by adding loyalty, seat selection and flight information all in the single application," says Wilcox.

While transport ticketing via mobile is already popular in Japan and Europe, Juniper expects the adoption of open contactless payment systems spreading out from these centers. Not only will the mobile purchase option save transport operators money in operating costs, it will also offer travelers a faster and more convenient option to purchase than standing in long queues.

Earlier this year Juniper Research released figures showing that overall mobile ticketing, including tickets for the likes of sporting events and cinema visits, will grow from 4.5% of mobile phone users worldwide this year to 12.7% in 2015, or 750 million users.






Tags: mobile ticketing, mobile trends, near-field-communication, smartphone adoption








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