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BizReport : Mobile Marketing : April 04, 2011

Greystripe spots early trends in tablet marketing

Everyone wants to know how tablet device users are engaging with their devices. Mobile ad network Greystripe has spotted a few tablet trends that may help advertisers better engage with consumers through tablets. These trends are based on the 100-plus ad campaigns launched through Greystripe's mobile platform.

by Kristina Knight

greystripe.jpg"Mobile advertising on the iPad is off to a great start," said Dane Holewinski, director of marketing at Greystripe. "We're experiencing a growing interest in integrating touch-based interactivity with video content. We expect this to continue as the number of people using tablets skyrockets this year with the launch of the iPad 2 and a suite of Android tablets."

Greystripe has found that images and video are a good selling factor for iPad consumers. Their research shows than 20% of iPad users are engaging with picture or video ads through their tablet. Video is more popular than static images, possibly because the iPad is used by many as an entertainment-based device. When brands offer different images or video clips and the consumer can choose which to engage with, Greystripe suggests their engagement increases.

"The large touch screen of the iPad offers brands the opportunity to connect with their target customers with engaging and interactive advertising," said Vikrant Gandhi, senior analyst at Frost & Sullivan.

According to Greystripe's research finds that consumers are engaging with video for about 60 seconds on averages, that is double the time that consumers spend with Television.

That is in line with a recent Nielsen report, which found that American consumers have increased their mobile video consumption by about 40% (year over year).

Tags: Greystripe, mobile ads, mobile marketing, tablet ads, tablet content, video content, video marketing

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