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BizReport : Mobile Marketing : April 05, 2011

Doctors five times more likely to own a tablet computer

Doctors aren't just prescribing tablets, they're using them, too. A new study from Knowledge Networks found over a quarter of primary care providers now owns a tablet computer. Meanwhile, the American Medical Association launches its first smartphone app and challenges medical professions to come up with the next must-have health app.

by Helen Leggatt

knowledgenetworks.gifWhile over two-thirds of doctors own a smartphone, found Knowledge Networks, over a quarter (27%) now owns a tablet computer, such as the iPad.

Both specialist doctors and primary care providers are increasingly relying on mobile technology, such as smartphones and tablets, to monitor email, research medications and conditions, and take online surveys.

"Mobile technology has indeed proven a boon to busy physicians, helping them keep up on the latest information and manage their practices," said Jim Vielee, Senior Vice President in charge of Physicians Consulting Network (PCN).

However, the survey also indicated that doctors still prefer face-to-face visits with drug sales reps to digital pharma marketing ("e-detailing").

"Our findings reinforce the important role that sales rep visits still play in doctor interaction; the transition to digital is still just that, and ignoring either side of the equation is likely to backfire," added Vielee.

In more mobile healthcare news, this week saw the American Medical Association (AMA) launch its first smartphone app. Called CPT E/M QuickRef, it is a glossary allowing physicians to determine the appropriate CPT (Current Procedural Terminology) code to use for billing.

At the same time, the AMA launched a medical app contest for physicians and medical students to find the next killer app for the medical profession. Open to all U.S. doctors, residents and medical students, the 2011 AMA App Challenge calls on those on the front lines of medicine to submit their unique app idea for a chance to have the AMA bring it to life.

"Quick access to accurate information physicians use daily was the goal behind creating the CPT app," said AMA Board Secretary Steven J. Stack, M.D. "We are eager to discover which other medical apps physicians, residents and medical students would find useful through their App Challenge idea submissions, and we are thrilled to be able to bring two of the best ideas to the physician community."

Tags: doctors, health, m-health, tablet computers

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  • davidgarcia

    Currently, the cost of health care is rising at a much higher rate than inflation. Even if we were to implement your beloved single payer, at a certain point we can not afford to pay for every new treatment and technology that comes along if we want to have any semblance of an economy. If you dont have insurance you should check out "Wise Medical Insurance" for information on how to get one.



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