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BizReport : Mobile Marketing : April 07, 2011

Android to grab almost half global smartphone market by 2015

A new forecast suggests the Android operating system will power almost half of the world's smartphones next year, with Apple maintaining its position as the second biggest platform.

by Helen Leggatt

android-logo-200x200.jpgMarket research firm Gartner has released a new forecast for the smartphone market which puts Android with a 49% share in 2012.

The report suggests sales of smartphones will approach 500 million units this year, an increase of 57.7% on 2010.

The driver behind the growth is Google's open-source platform which continues to decrease in price. Gartner forecasts that, by 2015, two-thirds of all devices driven by the platform will have a selling price of $300 or less.

"As vendors delivering Android-based devices continue to fight for market share, prices will decrease to further benefit consumers," said Roberta Cozza, principal analyst at Gartner.

"Android's position at the high end of the market will remain strong, but its greatest volume opportunity in the longer term will be in the mid-to-low-cost smartphones, above all in emerging markets."

Apple is not expected to follow Android into the lower echelons of the smartphone market, preferring to maintain margins. Gartner therefore expects the market share for iOS to peak in 2011 at just over 19%, dropping back down to 17.2% in 2015.

Tags: Android, Google, mobile, mobile OS, smartphone adoption, smartphone market

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