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BizReport : Viral Marketing : April 08, 2011

AdGenesis launches opt-in mobile video ad platform

A new video ad platform is out there that is said to match consumers to brands, a step that hasn't been readily available to this point. From AdGenesis and offered through the Beezag platform, the opt-in service matches brands and video content based on customer preferences. It is available on the iOS and Android platforms.

by Kristina Knight

beezag.jpgRight now the service is offered only through Beezag, but AdGenesis has plans to launch the service throughout their publishing partners. The Beezag app optimizes like an application through a mobile bookmark. Beezag allows consumers to access video content and deal offers directly from favored brands via their mobile device; those deals and savings can then be redeemed in-store or online.

"We've done studies, and brands definitely drive engagement. You can offer 90% off [a product or service] but if that consumer isn't interested in that brand, they won't engage," said Michael Kelley, Chief Marketing Officer with AdGenesis. "It's all about relevance to the consumer. If the consumers are interested, they will engage." Kelley went on to say that offering the platform through mobiles gives consumers another, more personal way to engage - at the doctor's office, waiting in line, on commuter trains. As they are waiting, they can earn.

A recent Beezag survey found:

• 73% of users would use Beezag on their mobile devices
• 27% would watch more videos if Beezag was offered in mobile
• 26% would use the service on public transportation
• 48% would access their Beezag account from a mobile device

"We're interested in mobile apps because mobiles are always with consumers," said Kelley. "It's there when you're shopping, when you're waiting for a meeting to start, when you're anywhere. So this app lets consumers engage with brands and content that they already find relevant and earn rewards at the same time. It's an all in one solution."

Tags: AdGenesis, Beezag, mobile advertising, mobile video, opt-in advertising, opt-in content, video advertising, video content

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