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BizReport : April 28, 2011 Archive

April 28, 2011 Archive

Advertising | April 28, 2011

Janrain rolls out game-like brand advertising solution

With research showing more people logging on to online and social games each month, many brands are looking for ways to capitalize on the craze. Enter a new partnership from Janrain and Badgeville; the partnership allows advertisers to create game-like environments to build brand loyalty and advocacy. >>

Ecommerce | April 28, 2011

Online shoppers to spend 10% more this Mother's Day

The foil wrap from the Easter Eggs has barely left the trash and Mother's Day is already just around the corner. But that isn't going to stop people splashing out on their moms. In fact, according to a recently conducted survey by BIGresearch for the NRF, moms will have more spent on them than last year, particularly by those of their children who shop online. >>

Ecommerce | April 28, 2011

Mobile retail searches treble in UK

In the first three months of 2011 mobile retail search traffic in the UK rose significantly, found the first Online Retail Monitor from Google and the British Retail Consortium, with boots, dresses and kitchens among the top 10 retail search terms. >>

Social Marketing | April 28, 2011

Halogen Media, YouCast merge may make finding influencers simpler

In the social space, every advertiser is looking for an influencer or two. More, if possible. Because, although millions of consumers are on social networks, the influential social networker is going to drive more brand purchases, loyalty and information. A merger between Halogen Media and YouCast may help in that respect. >>

Ecommerce | April 28, 2011

Survey: Group couponers come back time and again

Consumers have glommed on to the group couponing craze, but some businesses have held back from fully embracing the trend. New research from Lightspeed Research may change those minds. According to Lightspeed group couponers are not only shopping once, but they are coming back time and again to shop with those businesses. >>

Social Marketing | April 28, 2011

More Moms turn to email than Facebook for sharing/learning

Social networking sites are very popular among moms, but email still plays a dominant role in how they learn and share knowledge, according to a new survey by Lucid Marketing. >>