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BizReport : April 27, 2011 Archive

April 27, 2011 Archive

Mobile Marketing | April 27, 2011

Survey: Mobile consumers most concerned about privacy

Although many consider privacy and security linked, in the mobile realm it appears that the growing consumer base does not. According to a new TRUSTe survey, conducted by Harris Interactive, mobile privacy is the biggest concern for consumers, who say they want more transparency in the mobile ad space. >>

Mobile Marketing | April 27, 2011

Consumers desire Android OS, developers not so much

A new Nielsen survey puts Android ahead of iPhone in desirability, a shift in Android's favour since Nielsen's last survey conducted approximately six months ago. However, another survey shows the same enthusiasm for Android isn't shared by app developers. >>

Ecommerce | April 27, 2011

Facebook, Groupon, Living Social - Where is group couponing going?

Add another potential attention grabber to social kingpin Facebook's wall: the daily deal. This week the network launched their version of a daily deals site, allowing users to like, share and pass along daily deal information to their friends and family with a simple click. >>

Trends & Ideas | April 27, 2011

Half a billion worldwide to use mobile ticketing by 2015

Last year, fewer than 100 million people around the globe used their mobile devices as tickets to travel by bus or metro. According to a recently released forecast from Juniper Research that figure is set to significantly increase in the next few years. >>



Search Marketing | April 27, 2011

Search drives more engaged traffic than social

New research from content aggregation firm Outbrain reveals search engines drive higher volumes and more engaged traffic than social media. >>

Advertising | April 27, 2011

3 questions with AdBrite's Iggy Fanlo

With online ad revenues expected to increase by at least 10% in 2011, more businesses are entering the online ad space. Advertising Network? Exchange? Not sure which is the right fit for your business? You aren't alone, and the waters become more muddy each day. >>