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BizReport : April 14, 2011 Archive

April 14, 2011 Archive

Blogs & Content | April 14, 2011

What's a social gamer worth? You may be surprised

Everyone is playing games. Whether on a console, in an online or mobile environment or through social networks. A new report indicates that these gamers may have more impact on brands and buzz outside of gaming, though, than originally thought. >>

Blogs & Content | April 14, 2011

4 Questions with Contenix's Lawrence Kosick

Multichannel is becoming a hot buzzword for online advertisers in 2011 as brands look farther abroad to connect with consumers. Rather than focusing solely on local, which is hot, brands are looking to regional, national and even international connections to build their bottom line. Contenix is one hub helping place brands in the right multichannel places at the right times. >>

Mobile Marketing | April 14, 2011

Consumer interest in LBS low, social networkers most likely users

Location-based apps - everyone is talking about them but is anyone actually using them? Not really, according to new research from digital marketing agency White Horse, because no-one is too sure what they're actually for or whether they're safe to use. >>

Mobile Marketing | April 14, 2011

Mobile trends: 2D barcodes more popular than 1D

More consumers are brandishing smartphones than ever before and, it seems, more consumers than ever before are using them to scan barcodes. Scanning of 2D barcodes, such as QR Codes, has overtaken scanning of 1D barcodes for the first time since the second quarter of 2010, according to Scanbuy's latest Mobile Barcode Trend Report. >>

Mobile Marketing | April 14, 2011

Survey reveals retailers unprepared for mobile commerce

It appears many retailers have their heads stuck in the sand when it comes to mobile commerce. A new UK-based survey carried out by Vanson Bourne on behalf of app developers Kony Solutions found that while many consumers use their mobiles to make purchases, few retailers have mobile commerce strategies in place. >>