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BizReport : April 12, 2011 Archive

April 12, 2011 Archive

Advertising | April 12, 2011

Tynt release may identify campaign shortcomings

Two new releases from online advertising hub Tynt may help brands and advertisers identify where campaigns are falling short and quickly make changes. The suite of tools leverages Tynt's 1.5 billion worldwide user graph to measure online and offline advertising to determine how consumers are engaging. >>

Advertising | April 12, 2011

Internet to become second-largest ad medium by 2013

For the first time ever, ZenithOptimedia's adspend forecast shows the Internet will overtake newspapers to become the world's second-largest ad medium by 2013. >>

Ecommerce | April 12, 2011

Online shopping saves British shoppers over 6,000 miles per year

Given the choice around a third of UK consumers would prefer to shop online rather than wander around high street stores, according to new research from the Payments Council, saving them shoe-leather and over 6,000 miles of travel. >>

Research | April 12, 2011

How to really engage green consumers

To attract green, or environmentally conscious, consumers, you must advertise green, create green content and shout from the rooftops, right? Not exactly. Leading up to Earth Day 2011, April 22, we thought it would be interesting to see how brands are actually engaging green consumers. Hint: it isn't what you think. >>

Advertising | April 12, 2011

ADCENTRICITY launches behavioral targeting option

Basing advertising targets on past behaviors have proven to be lucrative for many brands. This behavioral targeting is the basis of a new solution from ADCENTRICITY called Consumer Sync. The new platform offers behavioral targeting for ad agencies and brands in the Digital Out Of Home (DOOH) space. >>