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BizReport : April 11, 2011 Archive

April 11, 2011 Archive

Mobile Marketing | April 11, 2011

Kellogg's takes ads mobile with Augme

The world's largest cereal and convenience food brand is going mobile. This week, Kellogg's takes their products and content mobile with the help of Augme's AD LIFE product; the company completed the launch of their new cereal, Kellogg's Crunchy Nut, with a mobile campaign earlier this year. >>

Advertising | April 11, 2011

Kiip's new mobile ad model seizes the 'moment'

Mobile start up Kiip has launched a new mobile ad model that capitalizes on the emotions of a mobile game player by rewarding them after an in-game achievement. >>

Social Marketing | April 11, 2011

Over a quarter of firms outsource social media tasks

Social media can be time consuming - engaging in real-time with consumers and creating content on social networks, blogs or platforms such as Twitter. Many businesses are tempted to outsource these tasks and recent research from SocialMedia Examiner shows outsourcing of social is on the rise. >>

Advertising | April 11, 2011

What audience data can do for you

Recently PubMatic launched a new on demand service for audience data, serving these bits of information in real time. Audience Data on Demand works by connecting publishers with third part audience data to better engage these consumers. >>

Social Marketing | April 11, 2011

UK firms fail to respond to consumers via social media

When a customer asks a question via social media, what do businesses in the UK do? According to new research from Internet consultants and tech firm Auros, there's a high probability that query will go unanswered. >>

Advertising | April 11, 2011

Datran Media releases audience maps

The buzz around audience targeting, in all of its forms, is growing in 2011. From audience targeting to audience mapping, advertisers are looking for better ways to connect. Datran Media has released a new Aperture tool, Audience Mapping for Publishers, which is already showing success with beta testers. >>