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BizReport : April 8, 2011 Archive

April 8, 2011 Archive

Viral Marketing | April 08, 2011

AdGenesis launches opt-in mobile video ad platform

A new video ad platform is out there that is said to match consumers to brands, a step that hasn't been readily available to this point. From AdGenesis and offered through the Beezag platform, the opt-in service matches brands and video content based on customer preferences. It is available on the iOS and Android platforms. >>

Social Marketing | April 08, 2011

Study finds Twitter use up 400% yet still lagging behind socnets

New research from NetPop finds that Twitter has grown exponentially since launching in 2009, and yet the social network remains a kind of afterthought for many consumers. Although brands are using the site for promotions and publicity and some consumers are sharing life moments, so what is the problem? >>

Social Marketing | April 08, 2011

Want to know what and when to post on your Facebook Page?

Ever wondered when to post on Facebook Pages and what gets the most attention? A new study by Buddy Media points the way to better consumer engagement on Facebook Pages by revealing when and what to post. >>

Mobile Marketing | April 08, 2011

Three questions with HopStop CEO Joe Meyer

Brands are flocking to a new app in the mobile space. From HopStop, the mobile and commuter friendly app helps consumers stay in touch with brands they like through mobile content and information. >>

Mobile Marketing | April 08, 2011

Survey: 37% of teens aspire to own Apple gadgets

Smartphones are becoming the latest "must have" teen gadget. Apple's "cool" factor is driving popularity of the iPhone and iPad among teenagers, according to a new survey from Piper Jaffray. >>