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BizReport : April 7, 2011 Archive

April 7, 2011 Archive

Mobile Marketing | April 07, 2011

The connection between smartphone users and auto consumers

One more reason for automotive advertisers to enter or increase their presence in mobile. According to a new study from Greystripe, about 78% of consumers who plan to buy a car in the next year will use their smartphone or smartdevice to conduct auto research. With consumers already planning to use mobile for research, it makes sense for auto-makers to be in the space as well. >>

Mobile Marketing | April 07, 2011

Android to grab almost half global smartphone market by 2015

A new forecast suggests the Android operating system will power almost half of the world's smartphones next year, with Apple maintaining its position as the second biggest platform. >>

Advertising | April 07, 2011

Matomy, Adsmarket, XTEND integrate for one-stop shop

Marketers are forever talking about getting more from a single solution. A new integration from three big names in the online space may give marketers exactly that. This week Matomy Media Group was formed, pulling the entities of Matomy, Adsmarket and XTEND under a single umbrella. >>

Advertising | April 07, 2011

appssavvy: Social activity ads outperform static banner ads

As time spent online continues to shift towards social media and games a new type of advertising is emerging - social activity advertising. Instead of pushing ads based on a consumer's interests, demographics, and preferences, advertisers can now factor in their social activity, too. >>



Blogs & Content | April 07, 2011

HealthLine Networks takes health information to mobile

This week Healthline Networks takes a step into the future by mobilizing their entire website for the mobile space. As more consumers turn to mobile to research illnesses, treatments and other health information, Healthline is also pushing into the space, giving health marketers the ability to engage consumers throughout their health information experience. >>

Social Marketing | April 07, 2011

B2B marketers rank LinkedIn important for lead generation

B2B marketers say LinkedIn is their most important social channel, according to a new survey from BtoB, ahead of the likes of Facebook and YouTube. >>