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BizReport : April 1, 2011 Archive

April 1, 2011 Archive

Email Marketing | April 01, 2011

Report: Spam levels down but for how long?

Thanks to the shut-down of the Rustock botnet earlier this year, more consumers may be seeing more legitimate email messages. According to a new MessageLabs report, the global spam rate has decreased to just over 79%, a 2% decrease. Although Rustock is down, a new threat has been identified. >>

Mobile Marketing | April 01, 2011

Nearly half of mobile users shop via their device

The increase in shoppers brandishing mobile devices means retailers can't afford not to have a mobile presence, finds new research by Arc Worldwide, and those that do provide mobile apps and websites must ensure they meet the high expectations of today's on-the-go consumer. >>

Advertising | April 01, 2011

BrightRoll, Innovid partner for pre-roll units

A new partnership between online video ad platform BrightRoll and in-stream ad provider Innovid may put a new face on pre-roll video units. Through the partnership, new interactive pre-roll units will be offered throughout BrightRoll's network, as well as the BrightRoll Exchange. >>

Mobile Marketing | April 01, 2011

Mobile video viewing soars 40%

The latest figures from Nielsen show a huge leap in the number of Americans watching video via a mobile device over the last few months. At the same time, companies are working to make mobile video viewing a more engaging experience while improving tracking. >>