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BizReport : Social Marketing : March 04, 2011

Social widget use soars 80%

Lijit, a developer of web search widgets and online advertising tools, has this week released figures showing the top widgets used by its publishers. Those figures show adoption of social media widgets grew a whopping 80% last year.

by Helen Leggatt

lijit logo.pngLijit defines a widget as "any regularly-occurring functionality on a website powered by an external service, voluntarily installed by the site owner, and powered by Flash or Javascript".

Widgets come in all shapes and sizes such as a clock, a voting poll on a blog, a stock market ticker or a weather forecast. Digg buttons are widgets, as are Tweet and ShareThis buttons.

Lijit's survey found the top widget installed by its publishers was Google, followed by Google Ads, Quantcast, Twitter, the Google JS API, AddThis, Facebook CDN, and Facebook Connect.

Widget adoption specifically related to social sites Twitter and Facebook almost doubled during 2010, rising from 6.96% to 11.86% deployment.

"Online publishing has become a two-way street and those who are most successful have learned to use social media to build highly engaged, conversational communities of readers," said Todd Vernon, CEO and founder of Lijit Networks.

"Social media tools should not only be used to attract new readers but also to engage and retain them by allowing people to post comments, receive feedback, and share relevant information."

Get Satisfaction CTO and co-founder Thor Muller will be hosting a free webcast later on this month in which they will demonstrate how to use widgets to "put your community where your customers are".

Tags: social marketing, widgets

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