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BizReport : Ecommerce : March 01, 2011

Shoebuy taps HookLogic for brand, product placements

Product placements are heating up all over the Internet, particularly placements in the apparel category. In line with the trend, Shoebuy has tapped HookLogic to strategically place branded products before in-market consumers. Through the partnership HookLogic will power Shoebuy's ability to place products within its online store to better engage shoppers.

by Kristina Knight

shoebuy.jpgRetail media, which is the ability to place content not just product images, before consumers is a hot-spot in 2011 according to several experts. This retail content is seen as a kind of value-added proposition, putting branded items before consumers as they are in the purchasing funnel.

"We're excited to partner with Shoebuy to expand the media component of their business," said Jonathan Opdyke, HookLogic CEO. "It's our goal to help them drive non-transactional revenue, as well as deliver a high ROI for their partners."

The Shoebuy platform has more than 8.5 million monthly visitors and 1,100 brand partners. Adding retail media to the mix should help to push more conversions and add to the 'online experience' factor that many consumers want.

HookLogic's platform places retail media within ecommerce sites, where consumers are already researching purchases. This helps to push purchasing intent and also creates a more engaging user experience from the customer standpoint.

"HookLogic's experience and unique technology combined with our over 8.5 million visitors a month provides great opportunity for our over 1,100 brand partners while maintaining Shoebuy's commitment to a great customer experience. Brand response has been strong, and we see excellent growth potential for our e-commerce media programs," said James Keller, Shoebuy CMO.

According to a recent BIA/Kelsey group report 97% of consumers are researching product purchases online.

Tags: ecommerce, ecommerce trends, HookLogic, online shopping, product placement, Shoebuy

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